We're Building Your New Property Access List.

Exclusive access to freehold property at 10-15% below market value.

What is the Property Access list? Good question, and probably a good place to start if you've made it here - in a nutshell we're working with national housebuilders to bring stock that's not moving as quickly as they might like to market at preferential rates. But why? Well, if you drive onto a development in its final months, and you can usually tell. The show home is still dressed, and the sales office is still staffed five days a week, for the sake of the handful of houses standing finished with nobody in them. Those houses cost money every week they sit there. Interest runs on the site until it's closed out, and council tax starts once the exemption ends. Most builders also have a date by which their completion numbers have to be reported, which matters more to a regional director than the price achieved on any one plot. So the last homes on a site often go for less than the ones beside them did a year earlier. It's normal; it happens on most developments, and it almost never reaches Rightmove. We're building the Property Access List for exactly this pricing. It will be a register of buyers who see each release as it comes up, with the developer's own asking price sitting next to it, and there will be no fee to anybody on it. It isn't open yet, and you can put your name down now to hear first when it is. Releases arrive when a builder needs homes sold by a certain date, so they come in bursts, and once one goes out, there is rarely time to join a list, get qualified and reach a decision on a house. Registering ahead of the first one is what puts you in front of it.

More of this stock is reaching the market than usual

Private sales have slowed, and build and compliance costs have risen, so developers have gone looking for cash. The Financial Times reported in late July that institutional buyers are taking bundles of completed and pipeline homes at 15% to more than 20% below asking price. CBRE's read of Molior's data points the same way, with a rising share of homes moving out of private sale and into bulk purchases. One investor forward-funded 175 homes from a national housebuilder in the East Midlands over the summer. Birmingham comes up in that conversation alongside Manchester and Leeds, because institutional landlords can absorb stock here at that scale.

Why an individual buyer rarely gets near that pricing

The pricing is attached to volume. A fund taking twenty or thirty homes in one transaction is buying a developer something nobody else can offer them, which is a finished phase and a reporting date met. Buying one house, you're negotiating with a sales manager who does this every working day. OnTheMarket put the average new build discount at around 14% once cash incentives and price reductions are counted together, and that is a fair result for one buyer on their own. The gap between that and fund pricing is budget.

Why it stays off the portals

No national housebuilder will advertise its own homes below its own asking price. It undercuts every plot still for sale on the same site, and it sits badly with the people who paid the full price on the phase before. Homes are released to an agent on the condition that the pricing stays off the portals. There's a practical side as well. A developer wants several homes gone at once, which only works where there are buyers already lined up and ready to move. Hence a list.

What will happen when a release goes out

Everyone on the list gets the release email. It tells you where the site is, what sort of homes are available and how many, the price, and what the developer is asking for the same house type on the open market. Closer to the time, we'll ask about your budget and how you're funding a purchase, and that's what opens up the detail behind a release: pricing plot by plot and floor plans, plus what similar homes on the estate are letting for now. Buyers who've bought through us before hear a day or two earlier, and get a call rather than an email where homes are going as a block. Homes go in the order people commit to them, and a release closes when they're gone. Cash moves quicker than a mortgage, so having your funding in order counts for more than replying quickly.

A price under list doesn't tell you much

Developers set their own asking prices, and there is usually room built into them. A percentage off list, on its own, is close to meaningless. What gives it meaning is a comparable. We sell and let in these markets every week, so we can put a release price next to what that house type has sold for and what it's letting for now, often from our own books. Where a site doesn't hold up against that, we won't send it out. We'll turn down more than we pass on, because the list is worth more to us than any one placement.

If you're buying to rent out

Every privately rented home in England and Wales has to reach EPC C by 1 October 2030, confirmed in the Warm Homes Plan back in January. The maximum fine is £30,000 per property per breach, and you're expected to have spent up to £10,000 on a property before an exemption applies. A new build clears C without anyone having to do anything to it, so against a Victorian terrace this is a five-figure difference with a date attached to it. A completed home also starts earning from the day you complete, without the eighteen-month wait or the quiet specification changes that come with buying off plan. Where you want us to, we'll let and manage it afterwards. That's worth saying because it changes what we're prepared to put in a release. A rent we quote is a rent we then have to go and achieve.

What it costs you

Nothing, at any stage. There is no registration fee and no buyer fee. The developer pays us to place the homes, so we are acting for the seller here. You should hear that from us rather than work it out later.

Where the list won't help

Homes only come up where developers have them, so if you need a particular street or a catchment, or a completion date you can hold somebody to, our sales team will do a better job for you than the list will. These are finished houses, so there's nothing here for anyone wanting a project. The price also reflects what a developer would normally hand over as an incentive, so part exchange and deposit contributions aren't usually available on top of it. Worth knowing one more thing before you register. While a builder still has homes to sell on the same estate, anything you put back on the market is competing with their sales office and whatever incentives they're running that month. These homes suit people planning to hold.

Register before the first release

We can't tell you today which builders or which parts of the country, because that follows the stock. The people registered when the first release goes out are the ones who'll be in a position to do something about it. A few details like your name, number and email is all we need at this stage. Two minutes, and there's no fee to you at any point.