"*" indicates required fields
A century
in the making.
Hunnington’s most recognisable landmark, the Blue Bird Toffee Factory, is ready to begin its next chapter. Once a symbol of craft and creativity, the Welfare Building is now being carefully restored and reimagined into just thirteen design-led new homes – each one preserving the spirit of the past while looking to the future.
Prices from £265,000
Register Interest in Blue Bird - The Welfare Building today.
"*" indicates required fields
A Landmark Reborn
For over a century, the Blue Bird Toffee Factory stood as a proud part of local life – a place where craftsmanship, care and community shaped something special.
Now, that story is being rewritten for a new generation.
The Welfare Building, once where factory workers gathered to eat, laugh and dance, is being transformed into a collection of new homes – a project that honours its history while introducing a new chapter of design and living.
This is your chance to step inside and see the vision before it’s complete. Explore the spaces, meet the team, and discover how this iconic Toffee Factory redevelopment is being brought back to life – piece by piece, with care, creativity and respect.
The Welfare Building
The Welfare Building has always been about people – and that hasn’t changed.
Inside, you’ll find spaces that feel warm, open and inviting. Light floods through original window openings; textures are tactile and authentic; and every finish has been chosen for comfort as much as style.
No two homes are the same. Each one carries a trace of the building’s story – from its distinctive red-brick rhythm to the craft of its restoration. The result is a home that feels established from the moment you step inside.
Just thirteen homes will be available – all ready to reserve, exclusively for guests joining us the launch event.
so special?
A legacy renewed
Blue Bird is part of the region’s story – a name recognised far beyond Hunnington. Once known for its craft and care, today that same spirit runs through every home. The Welfare Building celebrates that legacy, creating something new that still feels rooted in what came before.
Built with care and character
The same sense of craftsmanship that once defined the Blue Bird Factory now shapes these homes. Every line, finish and material choice has been considered – respectful of the building’s industrial heritage yet refined for modern life.
Designed for how people live today
Behind those heritage walls are spaces designed for the way people live now – bright, open rooms with intelligent layouts, energy-efficient features and materials chosen to make daily life effortless.
A shared story told together
Blue Bird has always been about collaboration – and that spirit continues today. Together with Grove, we’re proud to be the exclusive appointed agents for the Welfare Building.
This partnership reflects the same sense of connection and care that has always defined Blue Bird. Just as generations once worked side by side within these walls, two teams now come together with a shared purpose – to honour its legacy and help a landmark find its next custodians
Location & Lifestyle
Set within the quiet village of Hunnington, on the edge of Romsley, Blue Bird offers a rare balance – countryside calm with effortless city connections.
Birmingham is within easy reach, while nearby Hagley and the Clent Hills bring local charm and space to breathe. Whether you’re walking in the hills or meeting friends for coffee in Hagley, this is a place that connects you to everything that matters.
Here, every day feels grounded yet full of possibility – the perfect backdrop for a life well lived.
Be part of Blue Bird’s next chapter
Thirteen homes. One chance to make history.
Explore our inspiration gallery below, reflecting the dual identity of the Blue Bird buildings, rooted in heritage yet reimagined for today.
Development Gallery
An Iconic Location
Register your interest in Blue Bird today
"*" indicates required fields